Mobile Adult Services Revenue to Reach up to $3.5 Billion by 2010

Jupiter Research, a UK-based research company has come to the conclusion that mobile adult service revenues will be pushed up to $3.5 billion in just three years from now. The result was concluded on the basis of interviews, case studies and analysis from representatives of some of the leading organizations in the growing mobile adult services industry.

Increasing adoption of streamed video and video chat services together with a sharp rise in 3G services is the root cause of rising acceptance of mobile adult services. Surprisingly, major part of revenues is expected from underdeveloped North American markets, where on-portal content restrictions are strict.

Report author Dr Windsor Holden said, “While operators in the US and Canada are still very reluctant to introduce age-verification systems and offer adult content, it is a completely different story off-portal with a number of service providers now offering D2C content and services aimed at those markets. Furthermore, as mobile subscribers become more comfortable and familiar with the off-portal environment, then the traffic to these sites is likely to mushroom.”

Some of the other findings from the Juniper report are:

Western Europe will remain the largest regional market for mobile adult services throughout the period covered by the report, with revenues rising from $775m in 2007 to $1.5bn by 2012 Global revenues from video chat services will rise from just $138m in 2007 to more than $1.5bn by 2012 While users of adult services are far less price sensitive than consumers of other mobile entertainment services, service providers should be careful not to overprice content